With the health and wellness trend sweeping the nation, consumers are more informed about the ingredients in the food they eat and are increasingly aware of the items driving the health food revolution. Caravan Ingredients offers a variety of products to support healthy baking and healthier eating to achieve a clean label, remove trans fats, reduce total fat and incorporate more vitamins, minerals and whole grains in your diet.

Consumers say that 100% natural and all natural are important terms when shopping for healthier foods. Additionally, trans fat and saturated fat have surfaced as two of the main dietary culprits in the fight against heart disease. Reducing caloric density and portion size are approaches to help consumers make weight maintenance easier. Consumers are looking at these items in their diets across all categories of consumption, are reading labels more and looking for healthier solutions that don't compromise on taste or eating experience.

According to the NPD Group's National Eating Trends, consumers are trying to live a healthier lifestyle and are therefore eating items fortified with vitamins more than once a week. The same can be said for whole grains. Whole Grains are an essential part of the daily diet. In the Food & Health survey done by IFIC, 73% of consumers say they are trying to consume more whole grains.

It's clear that healthier eating is here and continues to be on the rise. See how Caravan Ingredients can help you reach this market with a wide range of products designed for healthy baking as well as many solutions for creating healthier products