(Lehigh Valley, PA - April 29, 2013) -The Lehigh Valley Association of REALTORS®(LVAR), the lead source of real estate information in the Lehigh Valley, appointed Mallory L. Vough as e-communications specialist. Vough most recently served as the local editor of Nazareth Patch, an online news resource focusing on news and events in the Nazareth area. She previously held positions as a news assistant with Northampton Community College and as a reporter for The Bethlehem Press.

Vough earned a bachelor's degree in communications with a minor in English from Misericordia University and is pursuing a master's degree in mass media arts and journalism from Clarion University.

As e-communications specialist, Vough will be responsible for managing and enhancing LVAR's online and electronic communications presence with a focus on communicating with LVAR staff, leadership, and its 2,000 Realtor® members.

"Vough's experience and success with developing multi-media and social networking applications will help move LVAR in the right direction," said Ryan Conrad, CEO of LVAR. "We are confident that her visionary enthusiasm about electronic communications will be a valuable asset to our team."